Circle The Wagons Group Purchasing Organization is committed to saving independent grocery retailers time and money.
We founded Circle the Wagons Group Purchasing Organization (CTW) in 2018, understanding that grocery retailers are under more pressure than ever. We wanted to protect the profitability and viability of independent retailers by delivering lower costs and expenses for Not For Resale services and commodities. We don’t believe in expensive membership fees where you have to consider the benefit of our vendors versus your ROI. Instead, we get you the best deals through the combined purchasing power of the members of CTW. Our expert team has decades of experience in the grocery industry, specifically with cost reduction, purchase evaluation, and loss prevention areas. CTW is here for you.
Barton Howard,
Co-Founder & Chief Executive Officer
Randall “Barton” Howard is an entrepreneur, retail expert, and former head of loss prevention. Barton was deputized at 19 years old by the Lafourche Parish Sheriff’s Office and served as a law enforcement Investigator in Mississippi until 2010. Barton was recruited to work as a Security Manager at Rouses Market, the 7th largest independent grocer in the United States where he rose through the ranks serving as Vice President of Asset and Profit Protection until July of 2021.
In early 2021, Barton partnered with Rocky Patel Premium Cigars to create Tubeaux by Rocky Patel, thus bringing his invention to the global, retail marketplace in partnership with one of the largest manufacturers of premium cigars in the world. Tubeaux is a global patent pending tech-enabled turnkey humidor service. Recognizing underserved needs for independent grocers, Barton Co-Founded Circle the Wagons (CTW) Group Purchasing Organization in 2018 to serve independent grocery retailers across the US and Canada. Barton is a serial entrepreneur, works closely with Callais Capital which have backed two of his ventures and is associated with several other well-known brands such as Gatr Coolers, Beast Brands, Mallard Bay, and Brewsy Products. He continues to serve on the Advisory Board of Emergency and Security Studies at Tulane University.
Natalija Paldrmic,
Chief Growth Officer
As Chief Growth Officer at Circle the Wagons, Natalija bridges the gap between emerging brands, disruptive tech, and forward-thinking retailers. She specializes in expanding high-demand, mission-driven brands that today’s consumers crave. With a sharp eye for what’s next and a talent for building strategic partnerships, she ensures retailers don’t just keep up—they lead.
Beyond business, Natalija is a first-generation American with a relentless drive to get things done and to find new ways to make an impact. She’s a passionate animal lover, and dedicated animal welfare supporter. Whether she’s delivering game-changing retail solutions or advocating for pets, she brings the same energy, heart, and determination to everything she does.
Heather Russell,
Director of Administration & Finance
Heather graduated from Nicholls State University with her bachelor’s in accounting. She has 10 years experience in industry accounting where the majority of her focus was in oil and gas and grocery industries.
She has held many different roles in not only accounting and finance, but also human resources and business development, where she received state wide commission to be a notary in the state of Louisiana