ADvay Media Group
Business Decisions Based on Facts, Not Speculation
ADvay’s Business Optimization Program combines shoppers’ demographics and behaviors with your store’s specific sales data to help you make educated business decisions for everything from advertising, marketing, and merchandising, to long term planning goals.
On average, retailers saved in excess of $10,000 annually on weekly ad costs working with ADvay to create a media plan that better reflects their customers’ media consumption.
And that’s just the beginning for increased profit potential. ADvay’s trade area evaluations and competition assessments are also identifying key categories for growing market share, and working with our test retailer to develop a strategic and executable merchandising and marketing plan to increase sales.
Read more in this feature story from The IGA Minute.